Free Resources to Improve Your Online Presence
We keep our blog up to date with the latest in content trends, Google’s algorithm adjustments, and other local and social strategies that can keep your organization’s online presence prominent and inviting.
What’s online marketing all about, anyway?
How can we find out what we’re able to do if our church, school, or ministry is small and resources are limited?
The Center for Online Evangelism has several online marketing resources available in the form of recorded seminars, webinars, website audits, and downloadable educational materials. They are easy to watch, read, or listen to, and you can start applying the many ways online marketing might help your church, school, or ministry better connect with your local community. It’s amazing how effective these strategies can be in furthering the Great Commission.
Mild Disclaimer: The general principles in these recordings still apply, though a few specific tactics will be out of date and no longer be effective (or necessary) due to changes in Google’s algorithms. None of these outdated tactics will incur penalties from Google, but do contact us if you have questions about a specific tactic.
Online Marketing—The New “Word of Mouth” Strategy
For an introduction into the world of online marketing, the Center has 8 webinars on AudioVerse.org. You can search for “online marketing” to find them all, or use the links below. Several also have downloadable accompanying materials.
Online Marketing: The Next Step
Online Marketing: The Next Step, Part 2
Online Marketing: Strategies and Techniques—Part 1
Online Marketing: Strategies and Techniques—Part 2
Online Marketing: Strategies and Techniques—Part 3
Online Marketing: Strategies and Techniques—Part 4
Online Marketing: Strategies and Techniques—Part 5
Online Marketing: Strategies and Techniques—Part 6
Making Our Schools More “Findable”
For schools, no matter the size or type of community, you can check out the Center’s resources on the NAD’s TDEC site.
Click on Tech Talk, then Website Development, and you’ll find comprehensive documents that allow you to self-audit your school’s website against current online best practices, and a start-up guide for customizing an Adventist School Connect website.
Adventist Church Connect Help and Training
Here you can find the Center’s training webinars posted in the Adventist Church Connect archives. You can also find the direct links below, with the accompanying PDF handouts.