Free Resources to Improve Your Online Presence
What’s online marketing all about, anyway?
How can we find out what we’re able to do if our church, school, or ministry is small and resources are limited?
Mild Disclaimer: The general principles in these recordings still apply, though a few specific tactics will be out of date and no longer be effective (or necessary) due to changes in Google’s algorithms. None of these outdated tactics will incur penalties from Google, but do contact us if you have questions about a specific tactic.
Online Marketing—The New “Word of Mouth” Strategy
For an introduction into the world of online marketing, the Center has 8 webinars on AudioVerse.org. You can search for “online marketing” to find them all, or use the links below. Several also have downloadable accompanying materials.
Online Marketing: The Next Step
Online Marketing: The Next Step, Part 2
Online Marketing: Strategies and Techniques—Part 1
Online Marketing: Strategies and Techniques—Part 2
Online Marketing: Strategies and Techniques—Part 3
Online Marketing: Strategies and Techniques—Part 4
Online Marketing: Strategies and Techniques—Part 5
Online Marketing: Strategies and Techniques—Part 6
Making Our Schools More “Findable”
For schools, no matter the size or type of community, you can check out the Center’s resources on the NAD’s TDEC site.
Click on Tech Talk, then Website Development, and you’ll find comprehensive documents that allow you to self-audit your school’s website against current online best practices, and a start-up guide for customizing an Adventist School Connect website.