Boost your on-page SEO by using web copywriting principles in page titles, meta descriptions, headers and ALT descriptions!

Your analytics is set up and running, so you’re perfectly poised to begin two things: Making on-page SEO adjustments to your site’s content, and watching what happens after you do!

Optimizing these small areas can make a big difference, especially if you’re starting from scratch or working from a website that has minimal custom page titles and no unique meta descriptions. This lesson will guide you through the updating process for each of these four areas, as well as the best practice principles behind their optimization.

Download SEO 101: Lesson 4!