What is Keyword Research? An Essential SEO Task.

What is Keyword Research? An Essential SEO Task.

Keyword Research is the first step in getting to know your audience’s search habits.

Before you find out who your audience is, you can find out what they’re typing into search engines like Google. For example, if you type into a keyword research tool, “cooking class,” you’ll be given results from Google’s search history data that tells you how many people search for that term (or closely related terms) and how high the competition is for websites using that term. (Synonyms can count, too!)

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