The words you use can make the difference between getting read or being passed by. Here are some tips & resources to streamline your writing and make it draw in your readers.
Google announced a major algorithm update, affecting how they determine which sites to list in search results about health and finance topics. Here’s what you need to know.
Detailed survey results show the difference between what marketers THINK their social media audience wants, and what they actually want. Here’s what’s shown to work, and how you can use it for your ministry.
People no longer read. They scan. But they’re also consuming more content than ever before. What does that mean for digital missionaries? For writers? Churches? Schools? Need-based ministries? (Hint: It’s simpler than you think.)
Keyword Research is the first step in getting to know your audience’s search habits.
Before you find out who your audience is, you can find out what they’re typing into search engines like Google. For example, if you type into a keyword research tool, “cooking class,” you’ll be given results from Google’s search history data that tells you how many people search for that term (or closely related terms) and how high the competition is for websites using that term. (Synonyms can count, too!)
Make Your Headlines “Catch Your Readers!”
The purpose of headlines is more than just making announcements. This is where you convince your audience that yes, this piece of content is worth their time, and here’s why. Use these tips to drop your readers right into the action and compel them to keep reading.