What is Keyword Research? An Essential SEO Task.

What is Keyword Research? An Essential SEO Task.

Keyword Research is the first step in getting to know your audience’s search habits. Here is a basic overview: Before you find out who your audience is, you can find out what they’re typing into search engines like Google. For example, if you type into a...
How to [Verb] Your Headlines

How to [Verb] Your Headlines

Make Your Headlines “Catch Your Readers!” The purpose of headlines is more than just making announcements. This is where you convince your audience that yes, this piece of content is worth their time, and here’s why. With so much riding on headlines,...
Stock your writer’s toolkit for 2018

Stock your writer’s toolkit for 2018

We’re all writers! What are your 2018 Writers’ Resolutions? Here’s something we can all agree on, no matter if you’re a school updating your website, a small ministry creating a new brochure, or just posting social media updates for your organization: The...
Steal these insider secrets to get your content noticed

Steal these insider secrets to get your content noticed

Think about your daily morning routine with your inbox or social media feed. It’s a bunch of scrolling, skimming headlines, and likely hitting “delete” 18 or more times. Noise. Clutter. Overload. What would it take to get your attention? Maybe an email’s subject...
How Are Your Readers Reading?

How Are Your Readers Reading?

Your readership might be on their desktop or laptop computers, on their tablet, or on their phones. They might be in research mode, looking for every last drop of information. They may be in a hurry, just glancing at their emails while they sit anxiously in a waiting...

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