We’re all writers! What are your 2018 Writers’ Resolutions? Here’s something we can all agree on, no matter if you’re a school updating your website, a small ministry creating a new brochure, or just posting social media updates for your organization: The…
Think about your daily morning routine with your inbox or social media feed. It’s a bunch of scrolling, skimming headlines, and likely hitting “delete” 18 or more times. Noise. Clutter. Overload. What would it take to get your attention? Maybe an email’s…
Your readership might be on their desktop or laptop computers, on their tablet, or on their phones. They might be in research mode, looking for every last drop of information. They may be in a hurry, just glancing at their emails while they sit anxiously…
Fancy writing doesn’t sell anymore. Simple, honest, and conversational does. While our English teachers and professors worked hard to convince us that the art of elevated, academic writing is the key to intelligent discourse, we might have to take a more simplified…