Fancy writing doesn’t sell anymore. Simple, honest, and conversational does.
While our English teachers and professors worked hard to convince us that the art of elevated, academic writing is the key to intelligent discourse, we might have to take a more simplified approach when it comes to the basic yet crucial principle of connecting with people.
People are looking for things that help them, make them feel happy and safe, and answer their questions. They don’t want to be talked down to, patronized, or made to feel like they’re on the “outside.” Bottom line—simple, straight-to-the-point, and empathetic language is a must for your content creation. Especially on websites, blogs, and social media.
For something as important as a church or school or ministry, conversational and inviting content is key. To self-test your website content, try reading it out loud and imaging you are talking to another person. Would you use this wording in a one-on-one conversation?
Check out this article for some additional tips: