For the past couple years I have been writing content for Adventist church and school websites. But before that, especially in high school and college, I fancied myself a fiction writer.

Let’s just say my writing then didn’t fit the ideas outlined in Philippians 4:8: “…whatever things are pure, whatever things are lovely, whatever things are of good report, if there is any virtue and if there is anything praiseworthy—meditate on these things” (NKJV).

When my daughter, Krista and I were led to the Seventh-day Adventist Church in 2005, I wanted more information. I searched the internet to read more about what Adventists believe. I searched for details about the Vacation Bible School recommended for Krista. I wanted to read inspirational stories about people like me, and maybe write some.

Now it’s easier find details about Adventist churches online. There might be a press release for an inspirational concert or a description of an upcoming evangelistic series. Someone might wonder which Bible Study or Sabbath School classes are available at a certain church. (I know I did.)

It’s also easier to research area Adventist schools and to find out what programs are offered. Are there scholarship opportunities? What extracurricular activities are available? Who are the teachers and staff?

And for those who are homebound, you can watch a sermon online from a local church or or You can view powerful testimonies, hear wonderful songs that praise Jesus, and learn more about specific topics. You can also learn new recipes and cooking tips from health-oriented Adventist material online.

Behind the Scenes

You found that Adventist sermon because of Adventist content writers providing brief program descriptions. You found that school by using a couple of keywords in your search that matched what the web content writer wrote for its web presence. You located that church by looking for information about a Bible study group. Someone worked to make sure your online search led to these pages. Someone worked to make sure this content was available and up to date.

Adventist content writers see the internet as a mission field. The content writing that I (and others like me) do answers the basic question, “So what?” Why should someone visit an Adventist church? Why should you send your children to that Adventist school? Why should you care? The answer to each of these questions centers on Jesus.

There’s a bigger question this kind of written content hopes to answer: Who is Jesus?
An invitation to church is an invitation to get to know Him. Adventist schools strive to have Jesus at the center of every lesson. The community events advertised online are all opportunities to share Jesus. The internet is a great way to reach the unreachable, inspire the uninspired. Online evangelism reaches into homes worldwide, working to touch hearts.

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