Online Missionary Training Archive
Passionate about reaching the online mission field?
You can learn about several available methods and tools that help reach seekers looking for spiritual answers.
Browse through our collection of training resources that teach you how to be an effective digital missionary through blogging, social media, email lists, video, podcasting, and more.
Looking for materials about Search Engine Optimization?
What your Audience REALLY wants from social media [survey results]
Survey shows the difference between what marketers THINK their social media audience wants and what they actually want. Here’s what works and how you can use it for YOUR ministry.
Don’t Overlook This Audience! How to Make Videos They’ll Love
The numbers are in. The majority of Baby Boomers are online, scanning social media, and watching videos. Here’s how to create great video content they’ll watch, share, and respond to.
Adventists in GoogleLand. (Be careful what you click!)
You can google the same term as someone else and get completely different results. Google takes your location into account, as well as your search and browsing histories. Here’s what that means for Adventist search results.
A Secret Ingredient to Successful Event Networking
Don’t let your networking efforts go to waste! It’s easy to overlook this key factor that plays a big part in someone’s first impression of your organization. Here’s how to prepare your online presence for your next event.
Keep your site from being marked, “Not Secure” (and there’s a deadline)
If your website has https://, you’re good. But as of July, Google Chrome browser will mark all websites with “http://” or no SSL Certificate, as “Not Secure.” Here’s what to do about this.
Turn Livestreams into “Evergreen” Content
Live streaming church services and special events is a fantastic way to engage your audience. Kick it up several notches with these tips for making your livestreams CONTINUE engaging your audience well after the event is over.
How to Respond to Negative (and Positive!) Online Reviews
Review sites like Yelp, Google, YP, Facebook, etc. are great for local SEO, advertising, approachability and credibility. But sooner or later, every organization gets a bad review. Here’s how to handle these appropriately, and even how to turn these situations into opportunities.
Why your readers aren’t reading, and how you get them to
People no longer read. They scan. But they’re also consuming more content than ever before. What does that mean for digital missionaries? For writers? Churches? Schools? Need-based ministries? (Hint: It’s simpler than you think.)
Is your website surviving “Mobilegeddon?”
You may already know that Google favors “mobile responsive” or “mobile friendly” websites in its search results, no matter the search term. Now it’s mobile-FIRST, and here’s what that means for your website’s ability to rank in search results.
Facebook’s under fire. What does that mean for us?
With the recent news about Facebook, user data, privacy, and favoring (or blocking) certain types of posts, how should that affect how “online missionaries” continue to share the Gospel in many different forms throughout this social media platform? Here’s what you need to know.
Lsn 5: SEO 101—More Exposure with Claimed Map Listings
Local SEO starts by claiming your map listings. Starting with Google Maps/Google My Business, Lesson 5 helps you get more exposure, avoid risks, and attract more seekers to your ministry!
3 Easy Tips to Improve Your Church Website
Whether you’re a web developer or you’ve just been saddled with managing your church’s website, here are some simple tips that can boost “findability” in search results, engagement with your content, and lead users to connect with you either digitally or in person.
GDPR Compliance Required May 25! What This Means For Your Ministry
Your ministry’s online presence must follow the guidelines of General Data Protection Regulation (GDPR), or risk incurring warnings and penalties. Here’s what this new European Union law means, how it affects your organization, and what you can do to comply.
What’s Your Church’s Digital Foundation Made of?
Your church’s digital outreach strategy has to be built upon a solid internal communication strategy. 8 steps to help your church (or school or ministry!) make that happen.
Lsn 4: SEO 101: Get More Clicks! Optimize Titles & Tags
Boost both SEO and user experience for your ministry’s website by optimizing webpages’ titles, meta descriptions, H1 tags and ALT descriptions. Here’s how.
What is Keyword Research? An Essential SEO Task.
Keyword Research is the first step in getting to know your audience’s search habits.
Before you find out who your audience is, you can find out what they’re typing into search engines like Google. For example, if you type into a keyword research tool, “cooking class,” you’ll be given results from Google’s search history data that tells you how many people search for that term (or closely related terms) and how high the competition is for websites using that term. (Synonyms can count, too!)
GDPR Compliance Required May 25! What This Means For Your Ministry
Your ministry’s online presence must follow the guidelines of General Data Protection Regulation (GDPR), or risk incurring warnings and penalties. Here’s what this new European Union law means, how it affects your organization, and what you can do to comply.
Lsn 4: SEO 101: Get More Clicks! Optimize Titles & Tags
Boost both SEO and user experience for your ministry’s website by optimizing webpages’ titles, meta descriptions, H1 tags and ALT descriptions. Here’s how.
![How to [Verb] Your Headlines](https://www.centerforonlineevangelism.org/wp-content/uploads/2018/03/officeleapfrog-400x250.jpg)
How to [Verb] Your Headlines
Make Your Headlines “Catch Your Readers!”
The purpose of headlines is more than just making announcements. This is where you convince your audience that yes, this piece of content is worth their time, and here’s why. Use these tips to drop your readers right into the action and compel them to keep reading.
Lsn 3: SEO 101—Google Analytics Tutorials
2-in-1 Tutorial to Understand the Possibilities and Best Practices
After the successful installation of Google Analytics and Search Console in Lesson 2, this lesson will get you acquainted with the terminology and functions necessary to get you familiar with these platforms. This walkthrough includes instructions and screenshots for the reports that will be most immediately helpful for your ministry website.
How to Manage Your Church Website in One Hour a Week
by Heidi Baumgartner, Washington Conference communication director It’s a Tuesday afternoon and Katie, my intern, is reviewing a weekly e-calendar that our office produces. She shows me the line-up of ministry events we are featuring for our geographical...
SEO 101 Series: LESSON 2 – Start with These 3, Free Tools
Making SEO Easier—Start your SEO journey right, with the best tools in your toolkit.
As discussed in the introduction to this lesson, we’ll be walking through the setup for 3 free, highly-important tools that will guide your Search Engine Optimization (SEO) efforts.
SEO Series: Lesson 2 INTRO—Measure, Analyze, ENGAGE!
1st step to boosting engagement: Find out what your readers are reading & how they navigate your website. As we get further into the nitty-gritty of Search Engine Optimization (SEO), it’s important to lay the groundwork that will support your efforts as…
![SEO Series:1-2—[Checklist] What’s involved in SEO?](https://www.centerforonlineevangelism.org/wp-content/uploads/2018/02/SEO-101-Lesson-1-Part-1_-What-is-Search-Engine-Optimization_-Why-should-I-care_-1-400x250.jpg)
SEO Series:1-2—[Checklist] What’s involved in SEO?
What do we actually DO to optimize our web presence? Since optimizing websites for search engines primarily means optimizing websites for people, many of the principles of SEO follow fundamental advertising, marketing, and sociological principles. That…
Introducing our SEO 101 Series—Helping More Seekers Find YOUR Ministry
Your ministry has a target audience—the people you are equipped to serve, ready to answer their questions and guide them along their journey. With so many interactions taking place online, you want to make sure you’re part of these conversations, too. But if you’re nearly invisible online, how can you reach them? Search Engine Optimization (SEO) can help you do just that.
Don’t Let Your “Findability” Slip Away—Google’s Latest Announcement
Google has announced that starting in July, they’ll be using page-load speed as a ranking factor in mobile searches. What does this mean for you and your ministry’s website? If your site loads slowly on mobile—or on desktop—your rankings in Google search…
What’s an Online Mission Station?
Like a physical mission station, an online mission station addresses the needs of its area. It operates within local language and culture as it gently establishes itself as a helpful presence. How do we make this happen online?
Turn Livestreams into “Evergreen” Content
Live streaming church services and special events is a fantastic way to engage your audience. Kick it up several notches with these tips for making your livestreams CONTINUE engaging your audience well after the event is over.
How to Respond to Negative (and Positive!) Online Reviews
Review sites like Yelp, Google, YP, Facebook, etc. are great for local SEO, advertising, approachability and credibility. But sooner or later, every organization gets a bad review. Here’s how to handle these appropriately, and even how to turn these situations into opportunities.
Why your readers aren’t reading, and how you get them to
People no longer read. They scan. But they’re also consuming more content than ever before. What does that mean for digital missionaries? For writers? Churches? Schools? Need-based ministries? (Hint: It’s simpler than you think.)
Is your website surviving “Mobilegeddon?”
You may already know that Google favors “mobile responsive” or “mobile friendly” websites in its search results, no matter the search term. Now it’s mobile-FIRST, and here’s what that means for your website’s ability to rank in search results.
Facebook’s under fire. What does that mean for us?
With the recent news about Facebook, user data, privacy, and favoring (or blocking) certain types of posts, how should that affect how “online missionaries” continue to share the Gospel in many different forms throughout this social media platform? Here’s what you need to know.
Lsn 5: SEO 101—More Exposure with Claimed Map Listings
Local SEO starts by claiming your map listings. Starting with Google Maps/Google My Business, Lesson 5 helps you get more exposure, avoid risks, and attract more seekers to your ministry!
3 Easy Tips to Improve Your Church Website
Whether you’re a web developer or you’ve just been saddled with managing your church’s website, here are some simple tips that can boost “findability” in search results, engagement with your content, and lead users to connect with you either digitally or in person.
GDPR Compliance Required May 25! What This Means For Your Ministry
Your ministry’s online presence must follow the guidelines of General Data Protection Regulation (GDPR), or risk incurring warnings and penalties. Here’s what this new European Union law means, how it affects your organization, and what you can do to comply.
What’s Your Church’s Digital Foundation Made of?
Your church’s digital outreach strategy has to be built upon a solid internal communication strategy. 8 steps to help your church (or school or ministry!) make that happen.
Lsn 4: SEO 101: Get More Clicks! Optimize Titles & Tags
Boost both SEO and user experience for your ministry’s website by optimizing webpages’ titles, meta descriptions, H1 tags and ALT descriptions. Here’s how.
How to [Verb] Your Headlines
Make Your Headlines “Catch Your Readers!”
The purpose of headlines is more than just making announcements. This is where you convince your audience that yes, this piece of content is worth their time, and here’s why. Use these tips to drop your readers right into the action and compel them to keep reading.
How to Manage Your Church Website in One Hour a Week
by Heidi Baumgartner, Washington Conference communication director It’s a Tuesday afternoon and Katie, my intern, is reviewing a weekly e-calendar that our office produces. She shows me the line-up of ministry events we are featuring for our geographical...
Optimize your organization’s Yelp page
Not just for businesses—Yelp is also beneficial for churches & other nonprofits! If your organization (or constituent organizations) is on Yelp, there is great potential. It may be daunting at first to open up your organization to public opinion, but it’s a strong…
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Facebook’s under fire. What does that mean for us?
With the recent news about Facebook, user data, privacy, and favoring (or blocking) certain types of posts, how should that affect how “online missionaries” continue to share the Gospel in many different forms throughout this social media platform? Here’s what you need to know.
Lsn 5: SEO 101—More Exposure with Claimed Map Listings
Local SEO starts by claiming your map listings. Starting with Google Maps/Google My Business, Lesson 5 helps you get more exposure, avoid risks, and attract more seekers to your ministry!
GDPR Compliance Required May 25! What This Means For Your Ministry
Your ministry’s online presence must follow the guidelines of General Data Protection Regulation (GDPR), or risk incurring warnings and penalties. Here’s what this new European Union law means, how it affects your organization, and what you can do to comply.
What’s Your Church’s Digital Foundation Made of?
Your church’s digital outreach strategy has to be built upon a solid internal communication strategy. 8 steps to help your church (or school or ministry!) make that happen.
Lsn 4: SEO 101: Get More Clicks! Optimize Titles & Tags
Boost both SEO and user experience for your ministry’s website by optimizing webpages’ titles, meta descriptions, H1 tags and ALT descriptions. Here’s how.
How to [Verb] Your Headlines
Make Your Headlines “Catch Your Readers!”
The purpose of headlines is more than just making announcements. This is where you convince your audience that yes, this piece of content is worth their time, and here’s why. Use these tips to drop your readers right into the action and compel them to keep reading.
SEO 101 Series: LESSON 2 – Start with These 3, Free Tools
Making SEO Easier—Start your SEO journey right, with the best tools in your toolkit.
As discussed in the introduction to this lesson, we’ll be walking through the setup for 3 free, highly-important tools that will guide your Search Engine Optimization (SEO) efforts.
SEO Series: Lesson 2 INTRO—Measure, Analyze, ENGAGE!
1st step to boosting engagement: Find out what your readers are reading & how they navigate your website. As we get further into the nitty-gritty of Search Engine Optimization (SEO), it’s important to lay the groundwork that will support your efforts as…
SEO Series:1-2—[Checklist] What’s involved in SEO?
What do we actually DO to optimize our web presence? Since optimizing websites for search engines primarily means optimizing websites for people, many of the principles of SEO follow fundamental advertising, marketing, and sociological principles. That…
Introducing our SEO 101 Series—Helping More Seekers Find YOUR Ministry
Your ministry has a target audience—the people you are equipped to serve, ready to answer their questions and guide them along their journey. With so many interactions taking place online, you want to make sure you’re part of these conversations, too. But if you’re nearly invisible online, how can you reach them? Search Engine Optimization (SEO) can help you do just that.
Don’t Let Your “Findability” Slip Away—Google’s Latest Announcement
Google has announced that starting in July, they’ll be using page-load speed as a ranking factor in mobile searches. What does this mean for you and your ministry’s website? If your site loads slowly on mobile—or on desktop—your rankings in Google search…
Optimize your organization’s Yelp page
Not just for businesses—Yelp is also beneficial for churches & other nonprofits! If your organization (or constituent organizations) is on Yelp, there is great potential. It may be daunting at first to open up your organization to public opinion, but it’s a strong…
Ways to Make Your School’s FB Page Come Alive
Once you have a school Facebook page established, how do you keep it interesting and relevant? The most important thing to keep people interested in your Facebook page is to post often. If you can’t post daily, post at least couple times a week. Post important…
How to Set up a Facebook Page for your School
In the context of online marketing, Facebook can be an effective tool to promote your school. A Facebook page can have a broad and positive reach and can be used as a platform to show off the “hidden gem” that is your school. But how does a novice go about setting up…